Innovation

Creating “innovation” for sustainability is one of OISHI's core strategies. As consumer behavior has changed a lot nowadays, OISHI therefore focuses on developing innovations in terms of products, services and efficient management, while creating new experiences to increase convenience and safety for customers.

In 2021, OISHI promotes innovation in the following areas:

(1) Open Innovation
It is a synergy between companies, institutions and organizations to exchange knowledge and share creativity to increase productivity, reduce costs, develop personnel and increase operational safety.

Projects related to open innovation in 2021 include:
- Behavioral Customer Grouping System : OISHI Food Business Group has partnered with CMKL University, a collaborative university between Carnegie Mellon University (CMU) and King Mongkut's Institute of Technology Ladkrabang, to develop a system for grouping customers who are members of BevFood from using real services in all channels to analyze and create a sales approach to satisfy the target customers in each group. The main objective is to maintain the existing customer base and expand new customer base through the delivery of privileges with Personalized Marketing strategies by displaying a message on the customer's mobile phone (Push Notification) to members of the BevFood application and/or E-Coupon, which can be choose to send to the entire member base or to specific persons/groups that match the target group of each marketing promotion program, along with setting permissions and usage periods. There is also a system to check the response of promotional activities to analyze the data in the development of various activities in order to achieve higher usage rates and satisfaction.
- Restaurant Cleaning Manual with QR Code : OISHI Food Business collaborated with KEEEN, a specialist in cleaning with innovative natural products, to create QR Code Cleaning Manual for each branch of the OISHI restaurants to reduce the amount of paper used in paper-based manuals.

(2) Product Innovation
OISHI focuses on research and development to increase product value by creating innovative products that are modern and different to meet the needs of consumers, and creating excitement for the target group. Projects related to outstanding product innovations in 2021 include:


- NABE Self-Heating Hot Pot : Japanese hot pot that can be heated by itself. It is an innovative product that brings together popular Japanese dishes like Nabe and Sukiyaki with black soup, to be added to the menu "NABE Self-Heating Hot Pot" by combining Self-Heating Food Packaging (SHFP) technology, which is a food packaging that can be heated by itself. This allows customers to experience Japanese hot pot dishes anywhere, as hot as eating at the restaurant without electricity or even an oven or microwave.


- Japanese-style dipping sauces and seasonings in bottles of OISHI brand : This is the company’s first marketing of seasoning products by developing and building on the dipping sauces and seasonings offered by OISHI Japanese restaurants, being packaged in a glass bottle. Japanese-style dipping sauces and seasoning sauces in bottles of OISHI brand start with the first 3 recipes, Sukiyaki Sauce, Teriyaki Sauce and Shoyu Sauce, answering the needs of those who love to cook at home.


- Ready-to-cook and ready-to-eat products OISHI EATO, Grilled Pork Gyoza with Shoyu Spicy Sauce : It is a blend of Japanese food with popular Thai-style spicy sauce to create new colors and flavors, worth trying for consumers.


- OISHI Green Tea Plus Vitamin C : OISHI Plus C responds to a new lifestyle and health-loving trend by increasing the benefits of vitamin C by 200%, which is the same amount as vitamin C mixed drinks that are available in the market. Vitamin C helps strengthen the immune system while green tea helps fight free radicals along with the deliciousness and fun of Na de Coco. There are 2 flavors: Kyoho Grape Flavor with Na de Coco and Vitamin C, and Orange Flavor with Na de Coco and vitamin C.

- OISHI GOLD GENMAICHA High B1, B6 and B12 Vitamins : OISHI GOLD GENMAICHA, high in B1, B6 and B12 vitamins, Japanese roasted rice tea that combines the benefits of green tea, Japanese roasted rice, and B vitamins. Vitamin B contributes to the normal functioning of the nervous system and brain, along with stress-relieving benefits. Available in 2 flavors: No sugar and delight recipe (less sweet).


- OISHI GOLD WAKOUCHA : OISHI GOLD WAKOUCHA brewed from imported seasonal tea leaves that are naturally fermented to ensure its natural aroma with natural theaflavins known to increase the fat burning process. The green tea also contains with high fiber, which helps increase waste in the digestive tract for excretion stimulation. It has less sugar, and available in 2 flavors, which are Lemon Delight recipe, which is sour, less sweet, low calorie and No Sugar.