HOU YUU launches a new concept branch at the QSNCC Showcasing authentic Japanese food and Japanese specialties - Gozen and Kaiseki aimed at meeting th
OISHI, King of Japanese food, continues to expand branches along with the development and creation of products and services. Recently, the company has launched a new concept branch of HOU YUU at the Queen Sirikit National Convention Center, offering a superb experience through the aesthetics of Japanese cuisine. The Japanese restaurant offers a wide variety of authentic Japanese cuisine and Japanese specialties - Gozen and Kaiseki set menus specially created for lovers of authentic Japanese cuisine. We (OISHI) continue to create opportunities for growth through aggressive marketing strategies all around.
Mrs. Nongnuch Buranasetkul, President of OISHI Group Public Company Limited, revealed that now, people are returning to their normal lives outside - eating, drinking and socializing, after the epidemic has eased and the domestic economy tends to recover. We (OISHI) continue to create opportunities for growth through aggressive marketing strategies all around. One of them is the continuous expansion of service areas and branches along with the development and creation of products/services to cover and reach new consumer bases.
“Recently, the company has launched “HOU YUU”, a new concept branch, at the Queen Sirikit National Convention Center (which is the 4th branch), highlighting the quality of carefully selected ingredients and the taste of food according to high standards of Japanese food. They are presented through authentic Japanese dishes such as sushi, sashimi, donburi, udon/ramen, etc., with a la carte service at reasonable prices. There is also a menu that has been developed and created especially, such as a special Japanese set - Gozen set menu and a Kaiseki set menu (exclusive for HOU YUU - Queen Sirikit branch only) to meet the needs of people who love authentic Japanese food and are delicate in eating.” Mrs. Nongnuch added.
In this regard, "HOU YUU", a new concept branch at the Queen Sirikit National Convention Center, has been developed and upgraded to a unique service standard, under 4 strategies, consisting of: (1) Ambiance : Distinctive with decoration and atmosphere that simulates a Japanese rock garden, open and airy, pleasant to sit and enjoy eating. (2) Ingredients : Choose only natural ingredients High quality and special selection. (3) Menu Options : Offer a complete menu and variety to meet all needs, and (4) Cuisine & Presentation : The flavors are carefully prepared and served according to authentic Japanese cuisine.
“HOU YUU”, a new concept branch at the Queen Sirikit National Convention Center, is ready to deliver a superb experience through the aesthetics of Japanese food created with high-quality natural ingredients, delivered directly from the famous Japanese fish market*, and meticulously prepared by expert chefs for the perfection of flavor and raw materials and served exquisitely to give the best taste of authentic Japanese cuisine. It is presented through a full and varied menu of authentic Japanese dishes, from sushi, sashimi, donburi, udon/ramen, etc. to Japanese specialties - Gozen Set Menu and Kaiseki Set Menu, more than 100 items in total.
• Authentic Japanese Cuisine : Offers authentic Japanese dishes and popular menus such as sushi, sashimi, donburi (or rice bowls), udon/ramen, etc., with a la carte service at reasonable and accessible prices.
• Gozen (set menu) : Premium Japanese Set Menu Complete with authentic Japanese food served as a set in a wooden box, which consists of appetizer, main course (usually meat, beef/pork/fish) served with hot Japanese rice, soup, salad and dessert/fruit.
• Kaiseki (course menu) : A variety of premium Japanese courses featuring authentic Japanese dishes created with famous seasonal ingredients and meticulously prepared and served step by step sequentially. It starts with an appetizer course, followed by a main course (usually various meats) served with hot Japanese rice and a variety of side dishes and ends with dessert/fruit course. This course must be ordered in advance only or at least 1 day.
Invite you to experience the best through a full and varied menu of authentic Japanese dishes, to special Japanese food - Gozen set menu and Kaiseki set menu, available now at "HOU YUU", a new concept branch at the Queen Sirikit National Convention Center (G floor). The restaurant is open daily from 10:00 a.m. - 9:00 p.m. For more information or reservations, call 09-7212-6119.
Remarkable and irresistible! “Oishi Green Tea” collaborated with “GMMTV” to launch a special project “Magic of Zero by Oishi Honey Lemon 0% Sugar”
“Oishi Green Tea” collaborated with “GMMTV”, a leading content provider in Thailand,
to launch a special project called “Magic of Zero by Oishi Honey Lemon 0% Sugar” mini-series with 3 spellbinding Romantic-Fantasy stories starring 3 pairs with 3 different styles of up-and-coming teen actors and actresses, namely, “Phansa (Milk) Vosbein, Pattranite (Love) Limpatiyakorn, Jirawat (Dew) Suthivanichsak, Tontawan (Tu) Tantivejakul, Pirapat (Earth) Wattanasetsiri, Sahaphap (Mix) Wongratch”. The series revolves around the magic of the number “0” that has come to change their lives. A premiere press conference featuring the 6 leading actors/actresses took place on 11 August 2022 at Siam Paragon (IMAX Theater).
ซึ่งเปิดตัวด้วยตอน “Zero Photography” กับเรื่องราวความหัศจรรย์ด้วยการกลับมาของ “อิ๊ง” (รับบทโดย มิ้ลค์-พรรษา) และ “ภา” (รับบทโดย เลิฟ-ภัทรานิษฐ์) จากจักรวาล “แค่เพื่อนครับเพื่อน” ซีรีส์ดังกระแสแรง ที่มาแรงจนทำให้เกิดด้อม #มิ้ลค์เลิฟ ขึ้นมา และต่อด้วยตอน “Zero In The Moonlight” พบกับ ดิว จิรวรรตน์- ตู ต้นตะวัน” คู่ที่หลายคนรอคอยจากซีรีส์ฟอร์มยักษ์แห่งปี “F4 THAILAND : หัวใจรักสี่ดวงดาว BOYS OVER FLOWERS” ที่จะได้โคจรมาเจอกันคู่กันแบบเต็มตัวครั้งแรก และส่งท้ายเรื่องราวความมหัศจรรย์ด้วยตอน “Zero Supporter” กับภาคต่อความสัมพันธ์ของ “กรณ์” (รับบทโดย เอิร์ท-พิรพัฒน์) และ “วิน” (รับบทโดย มิกซ์-สหภาพ) จากซีรีส์สุดฮอต “พินัยกรรมกามเทพ” ที่ชีวิตคู่ไม่ได้ดำเนินไปอย่างสวยหรูเหมือนตอนจบในชีรีส์ สามารถติดตามชมความมหัศจรรย์ของเลข 0 ใน Mini Series “Magic of Zero By Oishi Honey Lemon น้ำตาล 0%” ได้ทางช่อง GMM25 และ YouTube : GMMTV OFFICIAL
นอกจากความสนุกในซีรีส์แล้ว ยังมีกิจกรรมสุดพิเศษ “Magic Of Zero Exclusive” ทริป 3 วัน 2 คืน ที่ เขาใหญ่ ให้แฟนๆ ได้ร่วมออกเดินทางฟินขั้นสุดไปกับ 6 นักแสดงนำจาก Mini Series ทั้ง 3 เรื่องแบบสุดเอ็กซ์คลูซีพอีกด้วย เพียงดื่มโออิชิและส่งรหัสลุ้นรางวัลผ่านแอปโออิชิคลับ ติดตามรายละเอียดเพิ่มเติมได้ที่ Facebook : Oishi Drink Station
OISHI Group organizes OISHI Group Town Hall No. 2/2022 to drive the organization towards the goal of PASSION 2025 – stronger than ever
OISHI Group organizes OISHI Group Town Hall No. 2/2022 to drive the organization towards the goal of PASSION 2025 – stronger than ever
Oishi Group Public Company Limited, led by Mrs. Nongnuch Buranasetkul, Director and President & CEO of Oishi Group Public Company Limited and Oishi management team, organized “OISHI Group Town Hall” No. 2/2022 to update on its operating results, direction, and policy, as well as strongly driving business to achieve goals, moving towards PASSION 2025 at the Oishi Factory Navanakorn at Navanakorn Industrial Estate, Pathum Thani Province and via Zoom webinar for those who could not attend in person.
This Town Hall event allowed attendees to take a tour to the Oishi Factory Navanakorn to see production lines and Oishi Tea Center, giving them a new experience, with special Oishi Eato, Oishi sauces, and Oishi Green Tea booths selling special price products, including food trucks selling Japanese food at special prices as well.
The atmosphere at the event was full of warmth. It was started with a greeting speech from Mrs. Nongnuch (Thip) Buranasetkul, followed by the executives from various functions, including Finance, Marketing, Manufacturing, and Human Capital who shared their progress and direction for the final quarter of 2022. Mrs. Nongnuch Buranasetkul boosted the morale of the employees by stating, “This Oishi Town Hall was held to reinforce our stance that we will fight together. I would like to ask for cooperation from everyone. Let’s help each other think. Let’s be creative. Let’s build the Oishi Group’s driving force towards the goal of PASSION 2025, and let us go stronger together.”
OISHI continues to build brands !!! “SHABU by OISHI” launched to offer a Japanese Shabu Shabu experience for Shabu Shabu lovers.
“OISHI”, a King of Japanese Food, enhances the Japanese restaurant business portfolio under the OISHI Group by continually developing new brands. Recently, the company has launched “SHABU by OISHI” to deliver a Japanese food experience through the charm of authentic Japanese Shabu Shabu flavors, and to meet the needs of premium Shabu lovers. The first 2 branches have been pinned for opening, which are: Fashion Island (Ramintra) and CentralPlaza Grand Rama 9.
Mrs. Nongnuch Buranasetkul, President of OISHI Group Public Company Limited or OISHI disclosed that at this time, the epidemic situation has begun to improve in a better direction coupled with policies and measures to relax businesses and activities. These positive factors make people more likely to ease their worries and gradually return to their daily lives outside the home. In addition, consumers also pay attention to health care, especially choosing healthy and nutritious food. One of them is the popular Japanese food such as Shabu Shabu and Sukiyaki, which are complete dishes with nutrients and nutrition, and are always favored by consumers.
“As for OISHI, after opening a hybrid Japanese restaurant OISHI BIZTORO recently, we continue to focus on creating opportunities for growth and adapting diversified and inclusive business models to fill market gaps and consumer needs in every situation. We continue to strengthen our portfolio by launching a new brand of Japanese restaurant under the name "Shabu by OISHI", highlighting the strengths of quality in order to experience the deliciousness of the ingredients in full taste, according to authentic Japanese Shabu Shabu recipe. SHABU by OISHI offers A La Carte service at an affordable price while ensuring deliciousness and safety with a personal shabu-shabu pot or a individual pot, which perfectly responds to hygiene and eating-drinking behavior for today's consumers,” added Mrs. Nongnuch.
“SHABU by OISHI” is ready to deliver a delicious experience through the charm of authentic Japanese Shabu Shabu flavor with carefully selected ingredients, such as Japanese Wagyu (A4) Beef, Australia Wagyu Beef, Australia (Chuck Roll) Beef, US (Short Plate) Beef, Kurobuta Pork, Belly Pork, etc, fresh sliced plate by plate to the original soup that has been simmered and flavored with meticulousness, which is available in 4 recipes and 4 flavors: Shabu Shabu Soup, Sukiyaki Soup, Miso Soup, and Dashi Soup. Customers can choose up to 2 delicious flavors (at the same time) and have the freedom to create their own favorite set menus through two services, which are:
• A La Carte Menu offers a complete range of Beef, Pork and Seafood. Recommended dish for the pork menu group is “Pork Bacon”, priced at 109 baht, and “Ribeye” for the beef menu group at 139 baht (which is the starting price for a single dish – medium size), etc. There is also a special menu such as a single dish menu / pork combo set (or beef) from XXL size to Japanese Wagyu (A4) beef menu as well.
• Set Menu Service, offering full and worthwhile, complete in one set. Every set serves a main dish with soup (choice of 2 flavors), mixed vegetables (small), Japanese rice (or Udon), fresh eggs and Ponzu/Komadare dipping sauce. Recommended dish for the pork menu group is “Bacon Pork Set” priced at 259 baht per set and “US Beef Set” (belly part) for the beef menu group, priced at 339 baht per set, etc.
“In addition, "Shabu by OISHI" is ready to make a difference, exciting and delicious through innovation and modern technology integrated into the service. The highlight is that the food is served with an automated food delivery system or a train belt system, which is fast, less touching, and delivered directly to the table. It also includes a self-service food ordering system through QR code scanning with a personal mobile phone and a contactless payment system.” Mrs. Nongnuch concluded, emphasizing on outstanding services of the restaurant.
Experience the joy of every moment through the charm of authentic Japanese Shabu Shabu flavors at a cost-effective and accessible price, which is officially available today at "Shabu by OISHI" both at (1) Shabu by OISHI Fashion Island (Ramintra) (3rd floor), and (2) Shabu by OISHI CentralPlaza Grand Rama 9 (6th floor). You can follow news and other interesting promotions, just click on the OISHI Food Station fan page: www.facebook.com/OishiFoodStation.
OISHI showcases Q2/2022 performance with both revenue and profit growth
OISHI showcases Q2/2022 performance with both revenue and profit growth
Bangkok – 15 June 2022: OISHI Group Public Company Limited announces Q2/2021-2022 (January 1 – March 31, 2022) showing strong growth both in revenue and profit. The growth has been in response to the easing COVID-19 situation. The company is preparing for further growth in the future by continuing to drive its business with 5 key strategies to be strong and sustainable.
Mrs. Nongnuch Buranasetkul, President and CEO of OISHI Group Public Company Limited, disclosed the operating results of the second quarter that “From the situation of covid-19 that is starting to unravel, consumers began to return to normal life. Along with various positive factors, whether it is the government’s easing measures and opening up the country to foreign tourists, the overall economy has gradually recovered. These factors resulted in the second quarter (2/2021-2022), the company was able to generate total revenue of 3,011 million baht, with a growth of 27.1% from the same quarter last year, divided into beverage business revenue of 1,749 million baht, a growth of 23.5%, and revenue from food business of 1,262 million baht, a growth of 32.4%. While the total net profit was 265 million baht, an increase of 89.4% compared to the same quarter of the previous year,”
“The company's performance continued to grow in the second quarter due to the easing of the COVID-19 situation. We see consumer behavior changing. Therefore, the strategy can be adjusted to be in line with the new consumer insight. Our beverage business responds to health lovers by creating green tea with no sugar formula 'OISHI Green Tea, Honey Lemon, 0% Sugar' under the concept 'Good Health, Delicious Taste but No Sugar'. In addition, it also responds to the lifestyle and preferences of the new generation, especially the teens, by organizing activities and marketing campaigns through alliances in various fields, such as collaborating with the world's most popular anime from Japan like ‘Demon Slayer’ to design OISHI packaging from popular Demon Slayer characters. This helped drive sales of green tea to grow. Meanwhile, the food business accelerates to strengthen the restaurant business by preparing to expand
branches to support the reopening of the restaurant as usual, while striving to maintain standards of cleanliness and safety, increase service efficiency, adhere to service that combines innovation and modern technology, such as scanning to view online menus and QR code payments to reduce exposure for enhancing customer safety and confidence. As for the home delivery channel, it continues to grow with consumer behavior that still likes to order food delivery. Ready-to-eat food products are also growing in modern stores and are exported to foreign countries more and more with the company’s OISHI EATO GYOZA products.” Mrs. Nongnuch Buranasetkul said.
As for the direction of OISHI's business in 2022, it continues to drive under 5 strategies, consisting of:
· New Consumer Trends: Keep up-to-date with new trends and consumer insights in order to develop products and services that are attractive, different and satisfying consumers.
· Safety / Health & Wellness: Create healthy food-beverage products to respond to the trend of health.
· Channel Diversified: Expand distribution channels to be diversified, modern, comprehensive and reach consumers with efficiency.
· Digitally Attached: Food businesses use technology and digital to develop services that increase convenience, enhance safety and build consumer confidence. While the beverage business communicates with consumers through all online platforms, including the "OISHI CLUB" application that focuses on novelty, keeping up with trends and popularity in each period, and creating interest in various activities and promotions.
· Sustainability: Conduct business responsibly, both creating healthy products and protecting the environment, such as reducing the amount of plastic, managing food waste and taking responsibility for society and communities through various projects that enhance the quality of life for the community, including taking care of the well-being of employees.
All of these will help drive the business of "OISHI Group" forward to achieve the goal of continuous growth, sustainability and stronger than before.
OISHI launches “OISHI Honey Lemon 0% Sugar” with new presenter “Thanaerng– Kanyawee”
OISHI Green Tea, Thailand’s green tea market leader, introduced its new product “OISHI Green Tea Honey Lemon 0% Sugar” to respond to the health trend with the concept “Healthy, Tasty, No Sugar” with a new presenter “Thanaerng – Kanyawee Songmuang” at the launch party “Embrace the Power of Nature for Good Health” led by Mrs. Nongnuch Buranasetkul, President and CEO, and Mrs. Jesdakorn Ghosh, Senior Vice President – Beverages, OISHI Group Public Company Limited, at Choui Fong Tea Plantation, Chiang Rai.
Mrs. Jesdakorn Ghosh described the background of the new OISHI Green Tea Honey Lemon 0% Sugar, “The COVID-19 situation during the past 2 years has made consumers become more health-concerned. RTD tea is already a healthy category so it has become the top-of-mind product for thai consumers. Since OISHI Green Tea Honey Lemon is our bestseller, it is quite an interesting challenge to make it even healthier to satisfy younger generations who prefer sugar-free drinks. After the R&D process, we have successfully come up with “OISHI Green Tea Honey Lemon 0% Sugar” which is tasty, not too sweet, refreshing, healthy, and a sugar-free choice.”
The launch party at Choui Fong Tea Plantation started with the introduction of “OISHI Green Tea Honey Lemon 0% Sugar” with ‘Thanaerng’ as the presenter, who dressed up and posed for the press as a tea picker picking young tea leaves. The guests got to enjoy delicious dishes with tea leaves and green tea as ingredients, exciting activities and warm welcome by cute elephants, and a refreshing welcome mocktail made specially from OISHI Green Tea Honey Lemon 0% Sugar. The evening was wrapped up with a special dinner and mini concert by Lula, and in the next morning, the guests joined a trekking activity with elephants along the scenic route in a fine weather. It was definitely a healthy trip to charge up one’s energy with nature.
Treat yourself with “OISHI Green Tea Honey Lemon 0% Sugar”. This tasty and less sweet green tea comes with the health benefits of catechin to help boost your immune system and the flavor and aroma of Hyakka Mitsu honey from Japan and top-quality lemon. It’s good for both your health and your looks in one bottle. Available now at outlets nationwide.
“OISHI Green Tea” wins 2022 Thailand’s Most Admired Brand
It was yet another proof of sustainable growth for Thailand’s No. 1 green tea brand “OISHI Green Tea” that recently won “2022 Thailand’s Most Admired Brand” for the 11th consecutive year. It was recognized as the No. 1 well-received brand in the ready-to-drink tea category ranked by BrandAge magazine which conducted collaborative market research in every region of the country with leading academic institutes to achieve accurate results. In this regard, Mrs. Jesdakorn Ghosh, Senior Vice President – Beverages, OISHI Group Public Company Limited, was OISHI’s representative to receive the award at Pullman Bangkok King Power, Bangkok, on 18 May 2022.
“OISHI” creates a new brand !!! Launch “OISHI BIZTORO” to be an alternative to simple deliciousness in modern Japanese style To be more closer to food
“OISHI”, a King of Japanese Food, continues to create opportunities amid the crisis, by creating a new brand to strengthen the portfolio. The company launches “OISHI BIZTORO” as an alternative to simple deliciousness in modern Japanese style. The new restaurant brand meets the customers in terms of price and value, as well as the locations that are more accessible and convenient, such as petrol stations and community malls.
Mrs. Nongnuch Buranasetkul, President & CEO of OISHI Group Public Company Limited or OISHI, revealed that during the past two years, the epidemic situation together with rigorous safety measures, resulted in a change in consumer behavior and lifestyle. Entrepreneurs must therefore look for opportunities to accelerate the filling of the market gap, and adjust the business model by emphasizing on greater distribution coverage and product variety to meet all eating and drinking requirements.
“As for OISHI, we continue to develop and create new Japanese food experiences in order to respond more to diverse and specific consumer needs. Most recently, OISHI created a new brand to strengthen the Japanese restaurant group portfolio and expanding the business. The company launched “OISHI BIZTORO” under the concept “Easy Delicious Choices in Modern Japanese Style” for new generation who wants convenience, deliciousness, and speedy meals. Most important thing is to have a variety of menus at affordable prices and can be eaten often,” Mrs. Nongnuch added.
For “OISHI BIZTORO”, the brand was developed as a ‘hybrid’ Japanese restaurant serving fast food and full service. The restaurant offers a wide variety of popular and familiar Japanese dishes, divided into 3 main groups: (1) “Ramen and Soba” Noodle Menu Group (2) “Donburi” Rice Menu Group and (3) Snack Menu Group. There are more than 50 different menu items in total.
• The “Ramen and Soba” Noodle Menu Group presents recommended menus, such as Tonkatsu Chashu Ramen, Miso Salmon Ramen, Dashi Tempura Ramen, Tsukemen and Zaru Ramen, etc. Prices start from 89 baht.
• The “Donburi” Rice Menu Group offers recommended dishes such as Pork Tonkatsu Don, Chicken Karaage Don, and Shrimp Tempura Don, coming with a variety of sauces that customers can choose to match as they like, such as Teriyaki Sauce, Tonkatsu Sauce, Tonkatsu - Mayo Sauce and Curry Sauce, etc. Prices start from 99 baht.
• For the Snack Menu Group, recommended menus include Fried Gyoza, Chicken Karaage, Takoyaki and Shrimp Tempura. Prices start from 79 baht.
• There is also a group of toppings that go with every dish, including Ramen and Donburi, and there are many types and flavors for customers to choose from.
• Full and good value offered in the complete set, both main dish (Ramen or Donburi), Second dish (Snack), and Beverage at a very good price, only at between 150 and 180 baht per meal on average.
While the service model is Self Service, which is easy to order and hassle-free through the following steps: Step (1) Order food at the counter with payment. Step (2) Get a wireless food pickup machine from the staff, sit back and wait for your food at the table. And Step (3) Upon hearing a signal from the wireless food pickup machine, the customer can pick up food at the counter and it's ready to eat.
“OISHI BIZTORO” is now available in department stores/shopping centers to petrol stations, which are the places where a lot of people travel as follows: (1) OISHI BIZTORO Central Ayutthaya – Phra Nakhon Si Ayutthaya Province (2) OISHI BIZTORO Central Si Racha – Chon Buri Province (3) OISHI BIZTORO Caltex Ngamwongwan (Ravee Service) – Bangkok.
The company plans to continuously expand the fourth branch and service area of OISHI BIZTORO to the community mall project with OISHI BIZTORO Saimai Avenue to be officially opened on April 12, this year.
“This new model (OISHI BIZTORO) will be able to meet the convenience along with the standard of deliciousness for customers. Most importantly, it’s easier to access both price and location. And with small-format stores focused on delivering convenience to customers, it will help increase flexibility in expanding stores and fill market gaps more quickly.” Mrs. Nongnuch concluded.
OISHI BIZTORO Strategy Highlights
SIMPLE : Familiar and Pleasant Taste
QUICK : Convenient, Easy to Order, and Quick Service
FLAVORFUL : Quality Raw Materials, Variety of Menus
“OISHI Group” announces stable results for the first quarter of 2022 with strong revenue and profit growth
Bangkok – 7 March 2022 : OISHI Group announces strong earnings amid challenging situation with first quarter results of 2021-2022 (October 1 to December 31, 2021) growing both revenue and earnings. The company moves forward with five strategies to create sustainable growth for the business along with taking care of employees.
Mrs. Nongnuch Buranasetkul, President & CEO of OISHI Group Public Company Limited, reveals that “The past Q1 marked the start of a challenging new fiscal year amid the ongoing COVID-19 situation. However, due to the strength in the beverage and food business and efficient management, the company can generate total revenue of 2,982 million baht, growing 11.8%, divided into revenue from beverage business at 1,694 million baht, growing 14.5%, and from food business at 1,288 million baht, growing 8.5%. Meanwhile, OISHI had a net profit of 389 million baht for the quarter, a growth of 73.1% compared to the same quarter of the previous year.”
For the direction of driving the business to move forward with strength, the company has a strategy to be in line with the increasingly complex and changing consumer behavior and situation as follows:
Create healthy food and beverage products: Due to the COVID-19 situation, consumers are becoming more concerned about their health. OISHI continues to create food and beverage products that respond to health trends. For example, OISHI Green Tea has expanded its sugar-free and nutritious product range, such as OISHI Green Tea Plus C with the addition of vitamin C to 200%, and OISHI Gold Wakoucha, which contains theaflavins that stimulate fat burning, etc. While the restaurant and ready-to-eat food business has created new menus and healthy products as well.
Create innovative and different marketing activities to reach more consumers: The beverage business always creates marketing activities that meet the needs of consumers. For example, the OISHI Green Tea campaign, entitled 'OISHI x Demon Slayer' brings Japanese anime characters to appear on the packaging, designed with the copyright owner of the Japanese anime Demon Slayer. It has also created and developed as a reward and limited-edition design item, which are well received by young people who are OISHI's main target audiences. The food business is marketed in an Omni-Channel format connecting both online and offline sales channels together to increase sales opportunities and reach the most targeted customers.
Use technology and digital to develop products and services that focus on facilitating and enhancing safety to build confidence for consumers: Restaurants have developed innovative products and services to focus on facilitating and enhancing customer safety, such as contactless payment, QR ordering, and internal management systems, resulting in flexibility at work and more efficient operations.
Expand distribution to diversified, modern, and comprehensive channels and reach consumers effectively: The beverage business focuses on strategies to reach local consumers in the area and new sales channels such as online and delivery channels as well as communication and marketing in the digital world. For example, the creation of Loyalty Platform, the 'OISHI CLUB' application, which in addition to connecting long-term relationships with consumers through application activities, it also helps drive sales of OISHI as well. The restaurant business increases the opportunity to reach customers by launching a new restaurant brand "OISHI BIZTORO" with a hybrid model under the concept of 'simple delicious alternatives in modern Japanese style' that combines serving ramen/ and donburi or various Japanese rice bowls in an easy-to-eat, convenient manner and responds to consumers in the digital era that need fast convenience at a good price, as well as Grab & Go, which has the restaurant model of "OISHI to go" to fulfill the needs of consumers looking for fast and convenient food options. It also includes a sales channel model that moves closer to consumers with the strategy of "OISHI Food Truck", which is another channel that helps OISHI to be closer to customers and can also move to customers in different areas more easily. Meanwhile, ready-to-eat food products have expanded their sales channels to cover both modern trade and online.
Expand export market: OISHI Green Tea is currently the leader in the ready-to-drink tea market in Cambodia, Laos and Myanmar. The company continues to strengthen and expand its products in the main export market. The company also expands its growth in new markets continuously by organizing marketing activities that resonate with local consumers, and more use of online communication. As for ready-to-eat food, there has been a push for more markets to export gyoza products to new countries in Europe.
“In addition, OISHI operates in line with sustainability principles with a focus on social responsibility, environment and commitment to employee care. Most importantly, it has to unlock the old way of thinking and adapt to meet the needs of consumers, and ready to act fast, go fast, do the best to support the business to move forward stably and sustainably.” Mrs. Nongnuch Buranasetkul concludes.
OISHI Group holds its virtual 2022 Annual General Meeting of Shareholders (e-AGM)
OISHI Group Public Company Limited held its virtual 2022 Annual General Meeting of Shareholders (e-AGM). In this regard, Mr. Prasit Kovilaikool (the fourth from the right), Chairman, presided over the meeting; together with Mr. Ueychai Tantha-Obhas, Mr. Vikrom Koompirochana, Ms. Potjanee Thanavaranit, Mr. Chai Jroongtanapibarn, Mr. Sithichai Chaikriangkrai, Dr. Pisanu Vichiensanth, and Ms. Nongnuch Buranasetkul attending the meeting at C asean, CW Tower, Ratchadaphisek Road (27 January 2022).