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“OISHI” adds to its Japanese restaurant line-up with the launch of “SAKAE”, which offers the authentic taste of Shabu Shabu and Sukiyaki to premium cu
“OISHI” strengthens its reign as ‘King of Japanese Food’ scene by continuously upgrading its portfolio and creating new products. In line with this, it has recently launched the high-end “SAKAE” restaurant, which offers authentic Japanese Shabu Shabu and Sukiyaki.
Paisarn Aowsathaporn, the Executive Vice President, Food Business, OISHI Group PLC. said the company has for the past two decades endeavoured to meet customers’ needs and its adaptation of business strategies to create new products and services. This is in compliance with OISHI Group’s policy to remain a “To be the leader and innovator of the Japanese food and beverage business for the quality of life and wellness of consumers and create sustainable business growth.”
“For this venture, OISHI is employing proactive strategies to strengthen and expand its portfolio of Japanese restaurants. One such core strategy is ‘spin-off brands’ to boost sales opportunities and reach a wider range of customers. Our focus is to build a new brand, penetrate new market segments and target new customers. With this approach in mind, we have created and launched the new high-end Japanese restaurant brand ‘SAKAE’, which offers The Signature Taste of Shabu Shabu and Sukiyaki with unique flavours and best ingredients like Wagyu beef, that is especially imported from Japan. This restaurant is targeting middle- and high-profile customers,” Paisarn said.
“SAKAE” offers diners a genuine Shabu Shabu and Sukiyaki experience all thanks to the superior quality ingredients imported from other countries. The menu includes delicacies like Japanese Wagyu (A4) Beef, Japanese Tokusen Wagyu (F1) Beef, and Sakae Signature Beef (or premium chuck parts), which can be ordered a la carte or served in a set, with side dishes and soup – a mild clear soup for Shabu Shabu or a rich, dark soup for Sukiyaki. The first SAKAE restaurant has officially opened its doors at The PARQ Life complex on Rama IV Road, at the Khlong Toei intersection.
“The opening of “SAKAE” has resulted in boosting the diversity of OISHI’s food and Japanese restaurant business ranging from quick service restaurant, to casual dining, and fine-dining, covering a variety of market segments from mass to premium mass and premium. Our aim is to meet customer satisfaction at all levels,” Paisarn said.
“OISHI” pioneers cloud kitchen business model by opening its first “OISHI KITCHEN” to preparing a vast variety of fresh Japanese dishes for home deli
“OISHI”, a pioneer of Japanese restaurants in Thailand, is revolutionizing the concept of home deliveries by opening its first cloud kitchen – the “OISHI KITCHEN”. This concept aims to cater to the tastes of local at-home diners by giving them access to more than 100 dining options from the menus of OISHI’s four popular outlets – OISHI Buffet, OISHI Ramen, Kakashi and OISHI Delivery.
Paisarn Aowsathaporn, the Executive Vice President, Food Business, OISHI Group PLC. said the cloud kitchen is a new business model that is fast becoming popular in the food industry and related businesses. This is because social distance outbreak has changed consumer lifestyles, and with social distancing measures in place, people tend to dine out less or not at all, preferring to order home deliveries instead.
“Thanks to this trend, newer and wider marketing opportunities have opened up, and we at OISHI are moving forward in further developing our services and creating a new business model, namely the cloud ‘OISHI KITCHEN’. This will be a hub or central kitchen where food is prepared under strict hygiene and safety measures for OISHI’s Japanese chain restaurants, namely OISHI Buffet, OISHI Ramen, Kakashi and OISHI Delivery. This kitchen also provides a vast variety of healthy Japanese dishes for sale through online channels such as food delivery applications. Consumers can order a combination of dishes from more than one restaurant at the same time,” Paisarn added.
“OISHI Kitchen” has been developed especially to allow consumers to opt for healthy choices when dining from home as well as to give them a large range of dishes by putting together the menus of OISHI Buffet, OISHI Ramen, Kakashi and OISHI Delivery. Consumers can pick from the menus of the four outlets and combine them in one order via food-delivery apps like foodpanda, GrabFood and LINE MAN from today onwards.
The first “OISHI Kitchen” has already opened its doors at Big C Extra on Rama IV Road in the kitchen area of the OISHI Buffet outlet. This is considered a strategic location as there are many office buildings, educational institutes and residences nearby. The company plans to open another five to ten OISHI Kitchens in major Bangkok communities by 2021.
“Continuous and consistent development of businesses and services is our key strategy. Our aim is to bring new experiences and maximum satisfaction to customers, as well as reinforce the image of OISHI as the ‘King of Japanese Food’ in Thailand,” Paisarn said.
“OISHI EATO” Launches New Whole Wheat Sandwiches with Delicious Japanese-Style Fillings in Answer to Demands from Health Lovers
As part of its strategy for strong and sustainable growth, “OISHI EATO” is constantly developing new products, and in line with this policy it has recently launched two Whole Wheat Sandwiches with Japanese-style fillings – Chicken Breast and Mixed Salad and Salmon Mayonnaise and Nori Seaweed – for health-conscious consumers.
Mekhala Nethipo, Senior Vice President, Packaged Food Business, OISHI Group PLC., says the company continues developing and creating products that are different and outstanding in terms of design, taste, nutritional value and packaging to satisfy diverse groups with varied tastes. After all, she says, innovation is one of the company’s core strategies driving both OISHI EATO ready-to-cook and ready-to-eat foods toward a strong, sustainable future.
“For the 2020 fiscal year [October 1, 2019 to September 30, 2020], OISHI EATO plans to develop more than 20 new products, and several of them have already been launched in the past, including French Toast Sandwich and Stir Fried Ramen, etc.
“Most recently, the company decided to reach out to consumers who pay attention to their health by producing OISHI EATO Whole Wheat Sandwich, which is jam-packed with various nutrients and fiber. Though healthy, no compromises have been made in terms of taste, as these sandwiches come in two delicious flavors – Chicken Breast and Mixed Salad and Salmon Mayonnaise and Nori Seaweed,” Mekhala says.
The bread used for the OISHI EATO Whole Wheat Sandwiches is packed with the goodness of whole wheat, barley and soybean, and offers intense flavors with the Chicken Breast and Mixed Salad filling, and a slightly mellow flavor with the Salmon Mayonnaise and Nori Seaweed filling. The OISHI EATO Whole Wheat Sandwich is perfect for breakfast, a quick meal or a snack that can be enjoyed with a refreshing drink. The sandwich can be bought at all 7-Eleven convenience stores nationwide for 29 baht each.
Product Highlight: In addition to being delicious and good for health, the OISHI EATO Whole Wheat Sandwich Chicken Breast and Mixed Salad and Salmon Mayonnaise and Nori Seaweed are the first products under the OISHI EATO brand to use environmentally friendly Polypropylene “PP” packaging, which is 100 percent recyclable or convertible.
“Continuously offering new products with a focus on innovations is our business strategy, which builds on our image as a leading supplier of Japanese-style packed and ready to eat foods under the OISHI EATO brand,” Mekhala concludes.
“Shabushi” pushes forward with services’ development Launches “Shabushi Delivery” to meet foodies and home-comforts lovers’ demands
In a move to reinforce its leadership in the shabu-shabu market, Shabushi, Thailand’s popular Japanese-style Shabu-Shabu brand, is pushing forward with inner-outer development and boosting its service standards. Recently, the company just kicked off its “Shabushi Delivery” service for the first time in Thailand. With this service, foodies and diners who want to stay in can enjoy delicious Japanese-style Shabu-Shabu from the comfort of their own home.
Mr. Paisarn Aowsathaporn, Executive Vice President, Food Division, OISHI Group Public Company Limited, once said food delivery is a trending business, which is open to further expansion. One of the driving factors is the behaviour of modern consumers, who want convenience and speed. So, in addition to its OISHI Delivery 1773 and online delivery platform, www.oishidelivery.com, OISHI Group is partnering with leading providers of on-demand food via apps.
“Apart from creating new products and a brand-new menu, “Shabushi by OISHI” is also focusing on a winning marketing campaign and the continuous expansion of restaurants. In response to the current delivery trend, we are launching “Shabushi Delivery” by initially partnering with the global online platform “foodpanda”, before we expand our cooperation with other leading food-delivery apps,” Mr. Paisarn said.
The aim of “Shabushi Delivery” is to provide convenience to foodies and comfort lovers by bringing the most popular shabu-shabu sets on the Shabushi menu right to their doorstep. Diners can opt for a Shabushi “Value Set” for one person at 169 baht, Shabushi “Buddy Set” for two at 329 baht, and Shabushi “Party Set” for three or four persons at 499 baht. Choices on offer are pork, beef and pork combinations or seafood, and orders can be made via both www.foodpanda.co.th as well as the foodpanda app.
“Shabushi by OISHI”, a Japanese-style Shabu-Shabu brand under the OISHI Group, has proved to be successful, popular and has shown satisfactory growth both in terms of revenue and profit, reflecting its three strategies, namely:
1) Driving Organic Growth: Creating differentiation via the value of products or services to ensure stable and sustainable growth;
2) Driving Operational Excellence: Adjusting the business process so it is more flexible and can efficiently cater to every requirement of customers; and
3) Store Expansion: Expanding service areas and branches continuously to cover and reach more customer bases.
“Expanding to offer newer and better services is a business strategy that creates new experiences to ensure that our customers are always satisfied, and this has helped reinforce the success of Shabushi as a leader in the Japanese-style hotpot market,” Mr. Paisarn concluded.
“Shabushi” Expanding Branch Network And introducing 24-hour Service to Satisfy New Lifestyles
As the Market Leader of Japanese-styled Shabu-Shabu in Thailand, Shabushi continues to aggressively implements branch expansion strategy. Lately, it has introduced a new business model called “Shabushi 24-Hour Service” and opened the first branch in Thailand at the Samyan-Chula Area. It is intended to accommodates a new lifestyle and a flexibility need for new generation of urban people.
As Briefly stated by Mr. Paisarn Aowsathaporn, the Executive Vice President, Food Business, OISHI Group PLC. He said: “Changes also result in a shift in consumer behavior. People of a new generation tend to embrace a new lifestyle that is flexible, well-rounded, and unconventional. They become unwilling to follow a routine lifestyle that is bound by time. Life could begin either in the early morning or late at night. There is no longer a set of rules to follow. Sleepless society has become a new lifestyle of urban people and is increasingly gaining acceptance.
“As such, the sleepless society has impacted every business segment, particularly food business. Hunger arises anytime and awaits no one. We see the rise of this trend, and we intend to capitalize on this business opportunity. As KING OF JAPANESE FOOD, we have embarked on a marketing strategy that focuses on a new business model called “Shabushi 24-Hour Service, First Branch in Thailand.” This business model is for new-gen people: it removes time constraint and offers flexibility to the maximum extent possible,” Paisarn Said.
Shabushi at Samyan Mitrtown is our latest branch (149th) and the first branch to have provided 24-hour service. We are committed to delivering Japanese food experience through a variety of quality Japanese foods-including Shabu-Shabu and Sushi. Our 24-hour service comprises two rounds. Normal Round starts from 10.00 to 22.00 hours at the price of Baht 419 net and Extra Hours Round from 22.01 to 09.59 hours at Baht 319 net. Here at Samyan Mitrtown, we are offering a HAPPY HOUR BUFFET 299 promotion, all-you-can-eat. This buffet consists of shabu-shabu, sliced pork, sliced beef, chicken, squid, and many more for the price of Baht 299, from the regular price of Baht 319. It is available at night round from 22.01 – 09.59 hours until December 31, 2019.
Shabushi is a leading Japanese food brand under the OISHI Group. The Shabushi business has been successful both in terms of revenues and profit. Attributing to its growth are three marketing strategies. The first is Driving Organic Growth that focuses on value creation of products and services to achieve business sustainability. The second is Driving Operational Excellence that focuses on work process improvement to increase efficiency and satisfy customer needs. And the third is Store Expansion that focuses on reaching out to new markets and customers.
We have received positive feedback on Shabushi 24-Hour Service from customers. We will also continue to improve services, expand branches, and initiate new services. We will continue to implement our business strategy that focuses on new experience enhancement and customer satisfaction. We will continue to work hard to maintain our number one market leadership in the Shabu-Shabu market,” Paisarn said.
โออิชิ กรีนที จัดแคมเปญ “Oishi X ROV รับยกเซ็ท 5 สกินญี่ปุ่น”
“OISHI EATO” Introducing New Innovation And Ready-to-Eat “French Toast Sandwich” To Satisfy Breakfast New Lifestyle
OISHI EATO is the leader and innovator of ready-to-eat Japanese cuisines in Thailand. It is set to introduce a new quality product into the market: OISHI EATO French Toast Sandwich. The product is an answer to meet the needs of New Gen for convenience, speed, and quality.
According to Mekhala Nethipo, Executive Vice President, Packaged Food Business, OISHI Group PLC., “Urban life has created a new lifestyle when the needs for speed tend to push consumers more toward ready-to-eat food than before. As such, the bakery has become not only a snack but also a replacement for the main course. Given this market trend, Oishi has embarked on a strategy of enhancing operational efficiency vertically and horizontally. One of the primary focuses is to utilize our R&D capability for ready-to-eat food innovation to satisfy consumer needs which have become increasingly sophisticated.
Our core marketing plan and implementation call for continuing new product development and innovation. As such, we are pleased to introduce our latest new ready-to-eat product: OISHI EATO French Toast Sandwich. It is a breakfast product-the first of its kind in the market. Not only that the product answers the new lifestyle of our New Gen for convenience, but it is also simultaneously tasty.”
OISHI EATO Bacon and Cheese French Toast Sandwich are the first to get into the market. The most distinctive characteristic of it is the premium quality of raw materials. The production process is delicate. (1) Oishi exceptionally soft bread gets dipped fully into a mixture of egg, milk, and butter, and baked in the temperature-controlled oven. (2) Oishi special bacon-cheese recipe combines meaty smoked bacon, and cheddar cheese and mozzarella cheese. The French Toast Sandwich product goes well with, for example, tea, coffee, and juices. The sandwich is 35 Baht and available at 7-Eleven nationwide starting September 12, 2019.
Based on Company marketing strategy, our commitment to the Oishi Packaged Food Business comprises four key areas. (1) Brand Building: strengthening the brand and creating interconnectivity under the single product brand of OISHI EATO. (2) New Product: developing and creating products that are unique in design, flavor, and packaging. (3) Distribution: expanding distribution channels to be comprehensive, penetrating overseas markets such as ASEAN and EU, and capitalizing on synergy within the ThaiBev Group. (4) Efficiency and Productivity: improving production process continuously to achieve volume/value goal.
“The continuing introduction of new products into the marketplace is an essential element of our business strategy. New product development, innovation, and services will reinforce our market leadership. And the ready-to-eat OISHI EATO is what will take us to realize our business goals,” concluded Khun Mekhala.
“OISHI” to penetrate ready-to-cook and ready-to-eat market, With parade of over 100 bestselling items to show its potential at THAIFEX 2018
OISHI GROUP to penetrate ready-to-cook and ready-to-eat food market with parade of new items, sales/retail channel expansion and strategy to increase the brand’s opportunity in the new form of consumer behavior. Recently, the group has prepared over 100 bestselling items to participate in “THAIFEX-World of Food ASIA 2018” which is held to create opportunity for traders to meet and built an affiliate network in the ready-to-eat “RTE” and ready-to-cook “RTC” products with over 2,500 food traders from 40 countries worldwide between May 29, 2018 – June 2, 2018 at Challenger Hall 5, Impact Arena Exhibition & Convention Center (Muang Thong Thani).
Mrs. Kodchacorn Attarangsan, Vice President – Food Product Business Development, OISHI GROUP Public Company Limited, revealed “In recent years, the Frozen Ready Meals market has become an important part of the urban lifestyle, especially for the consumers in Northern America and Western Europe due to the quality, convenience and variety. From that point, OISHI sees the importance and opportunity in the wide opening new market and has planned to support further expansion of the market with focuses on (1) New Product – development and innovation to create new and unique products that stand out by their forms, tastes and packages/containers, (2) Penetration – expansion of channels to reach a wider coverage of customers, (3) Export – expansion to penetrate the international markets in Asia and the European Union via synergies between affiliate business group.”
“In order to expand the business toward international markets or export, the company has prepared for all legislative requirement for food safety and standards to offer reliability and gain acceptance from international consumers and has been approved for food standards such as GMP, HACCP and BRC. We also studied in consumer behavior and retail channels to ensure the quality of production and delivery that meet the consumer’s demand in each country. We are a well-prepared participant in the export industry with focus on frozen ready meal products. We started this with OISHI Gyoza which we have been exporting to Asian countries including Myanmar and Cambodia since 2016.” continued Mrs. Kodchacorn.
“Recently, OISHI Group has expanded the OISHI Gyoza’s market into 5 countries in the European Union including France, Germany, Reunion Island, England and Netherland with great success in meeting the expecting export quota and creating brand awareness as a result of new channels from market expansion. Additionally, OISHI Group has also create further business opportunity via collaboration with export partner in developing products with better cultural insights and preferences for consumers in different countries along with an investment in machinery to launch the new production line of frozen grilled gyoza to increase the brand’s competitiveness and support the international market demand.” Mrs. Kodchacorn added.
With expectation to gain great feedbacks from business partners and the general public as always, the OISHI Booth at THAIFEX 2018 is well-prepared with selections of quality ready meal products in 4 categories including (1) Chilled Food for convenience store (2) Frozen Food for supermarket/hypermarket (3) Food Service/Horeca and (4) Exporting Products with over 100 items including gyoza, sandwich, crab stick, ramen, salmon, Saba, soup/sauce as well as cake and bakery.
For consumers and public, OISHI has prepared delectable promotional deals at great value with quality products from the OISHI Group on special offers, including 2 packs of frozen OISHI Gyoza with fillings such as pork / chicken / prawn for 110 THB, 2 packs of OISHI Trendy Ready Meal “Ramen” for 120 THB, 3 packs of OISHI Kani “Alaska Crab Stick” for 140 THB, etc. Special!!! Free 1 OISHI Lucky Box with any 200 THB purchase of OISHI products on the retail day of Saturday 2 June 2018 from 10:00 – 22:00 at OISHI Booth, Challenger Hall 5, Impact Arena Exhibition & Convention Center (Muang Thong Thani).
OISHI Honoured with Thailand’s Most Admired Brand 2018 for the 7th Consecutive Year
Mrs. Nongnuch Buranasetkul, President and CEO of OISHI Group Public Company Limited, received the "Thailand's Most Admired Brand 2018" award from Mr. Parames Rachjaibun, Chairman Emeritus of the Advertising Association of Thailand and also the Advisory Chairman of the BrandAge magazine. It is indeed reinforced leadership as the most trusted brand for the 7th consecutive years in ready-to-drink tea category. The event was organized by BrandAge magazine at Sasin Graduate Institute of Business Administration of Chulalongkorn University.
OISHI Honoured with Superbrands Thailand 2017 at the 3rd Consecutive Year
Mrs.Nongnuch Buranasetkul, President and CEO of OISHI Group Public Company Limited, received the "Superbrands Thailand 2017" award with excellence in branding and trusted brand for the third consecutive year which was presented by Mr. Mike English, Managing Director, Superbrands Organization and Mr.Preecha Kaenprom, Director of Superbrands Thailand, at Siam Paragon recently.
OISHI honoured at Thailand Top Company Awards 2018
OISHI honoured at Thailand Top Company Awards 2018
OISHI received "Thailand Top Company Awards 2018" as professor emeritus Kasem Wattanachai M.D., President of the Thailand Business Company of the Year, organized by ARIP Public Company Limited and the University of the Thai Chamber of Commerce, presented "Thailand Top Company Awards 2018" to Nongnuch Buranasetkul, President and CEO of OISHI Group Public Company Limited as a successful company. It has the potential to operate on good corporate governance and excellency within the food and beverage industry category at Dusit Thani.
Jesdakorn Ghosh, Senior Vice President, OISHI Group Public Company Limited launched summer campaign of the year "OISHI O-Tung-Ku U-Leuk-Dai" campaign. OISHI gives you the chance to choose your own prizes worth 60 millions baht, with 'Pek Palitchoke Ayanaputra' and 'Oat Pramote Pathan', including 'Kris', 'Singto', and 'Off', the hottest stars from the Sotus series; ending with the mini concert by 'Pek and Oat' in front of Hard Rock Café, Siam Square.
OISHI Group Public Company Limited held the 2018 Annual General Meeting of Shareholders with Prasit Kovilaikool, Chairman of the Board of Directors along with The Chairman of the meeting with Thapana Sirivadhanabhakdi, Vice Chairman of the Board of Directors, Nongnuch Buranasetkul, President & CEO of OISHI Group Public Company Limited. Attended at The Athenee Hotel, Bangkok recently.
Nongnuch Buranasetkul President and Chief Executive Officer, OISHI Group Public Company Limited, recently hosted the conference to announce 2017 annual performance report and reveal company’s business direction in 2018. Paisarn Aowsathaporn, Jesdakorn Ghosh, and Kotchakorn Attarangsan also presented at the conference, at Hotel Hilton Niseko Village, Japan.