“OISHI EATO” Introducing New Innovation And Ready-to-Eat “French Toast Sandwich” To Satisfy Breakfast New Lifestyle
OISHI EATO is the leader and innovator of ready-to-eat Japanese cuisines in Thailand. It is set to introduce a new quality product into the market: OISHI EATO French Toast Sandwich. The product is an answer to meet the needs of New Gen for convenience, speed, and quality.
According to Mekhala Nethipo, Executive Vice President, Packaged Food Business, OISHI Group PLC., “Urban life has created a new lifestyle when the needs for speed tend to push consumers more toward ready-to-eat food than before. As such, the bakery has become not only a snack but also a replacement for the main course. Given this market trend, Oishi has embarked on a strategy of enhancing operational efficiency vertically and horizontally. One of the primary focuses is to utilize our R&D capability for ready-to-eat food innovation to satisfy consumer needs which have become increasingly sophisticated.
Our core marketing plan and implementation call for continuing new product development and innovation. As such, we are pleased to introduce our latest new ready-to-eat product: OISHI EATO French Toast Sandwich. It is a breakfast product-the first of its kind in the market. Not only that the product answers the new lifestyle of our New Gen for convenience, but it is also simultaneously tasty.”
OISHI EATO Bacon and Cheese French Toast Sandwich are the first to get into the market. The most distinctive characteristic of it is the premium quality of raw materials. The production process is delicate. (1) Oishi exceptionally soft bread gets dipped fully into a mixture of egg, milk, and butter, and baked in the temperature-controlled oven. (2) Oishi special bacon-cheese recipe combines meaty smoked bacon, and cheddar cheese and mozzarella cheese. The French Toast Sandwich product goes well with, for example, tea, coffee, and juices. The sandwich is 35 Baht and available at 7-Eleven nationwide starting September 12, 2019.
Based on Company marketing strategy, our commitment to the Oishi Packaged Food Business comprises four key areas. (1) Brand Building: strengthening the brand and creating interconnectivity under the single product brand of OISHI EATO. (2) New Product: developing and creating products that are unique in design, flavor, and packaging. (3) Distribution: expanding distribution channels to be comprehensive, penetrating overseas markets such as ASEAN and EU, and capitalizing on synergy within the ThaiBev Group. (4) Efficiency and Productivity: improving production process continuously to achieve volume/value goal.
“The continuing introduction of new products into the marketplace is an essential element of our business strategy. New product development, innovation, and services will reinforce our market leadership. And the ready-to-eat OISHI EATO is what will take us to realize our business goals,” concluded Khun Mekhala.
“OISHI” to penetrate ready-to-cook and ready-to-eat market, With parade of over 100 bestselling items to show its potential at THAIFEX 2018
OISHI GROUP to penetrate ready-to-cook and ready-to-eat food market with parade of new items, sales/retail channel expansion and strategy to increase the brand’s opportunity in the new form of consumer behavior. Recently, the group has prepared over 100 bestselling items to participate in “THAIFEX-World of Food ASIA 2018” which is held to create opportunity for traders to meet and built an affiliate network in the ready-to-eat “RTE” and ready-to-cook “RTC” products with over 2,500 food traders from 40 countries worldwide between May 29, 2018 – June 2, 2018 at Challenger Hall 5, Impact Arena Exhibition & Convention Center (Muang Thong Thani).
Mrs. Kodchacorn Attarangsan, Vice President – Food Product Business Development, OISHI GROUP Public Company Limited, revealed “In recent years, the Frozen Ready Meals market has become an important part of the urban lifestyle, especially for the consumers in Northern America and Western Europe due to the quality, convenience and variety. From that point, OISHI sees the importance and opportunity in the wide opening new market and has planned to support further expansion of the market with focuses on (1) New Product – development and innovation to create new and unique products that stand out by their forms, tastes and packages/containers, (2) Penetration – expansion of channels to reach a wider coverage of customers, (3) Export – expansion to penetrate the international markets in Asia and the European Union via synergies between affiliate business group.”
“In order to expand the business toward international markets or export, the company has prepared for all legislative requirement for food safety and standards to offer reliability and gain acceptance from international consumers and has been approved for food standards such as GMP, HACCP and BRC. We also studied in consumer behavior and retail channels to ensure the quality of production and delivery that meet the consumer’s demand in each country. We are a well-prepared participant in the export industry with focus on frozen ready meal products. We started this with OISHI Gyoza which we have been exporting to Asian countries including Myanmar and Cambodia since 2016.” continued Mrs. Kodchacorn.
“Recently, OISHI Group has expanded the OISHI Gyoza’s market into 5 countries in the European Union including France, Germany, Reunion Island, England and Netherland with great success in meeting the expecting export quota and creating brand awareness as a result of new channels from market expansion. Additionally, OISHI Group has also create further business opportunity via collaboration with export partner in developing products with better cultural insights and preferences for consumers in different countries along with an investment in machinery to launch the new production line of frozen grilled gyoza to increase the brand’s competitiveness and support the international market demand.” Mrs. Kodchacorn added.
With expectation to gain great feedbacks from business partners and the general public as always, the OISHI Booth at THAIFEX 2018 is well-prepared with selections of quality ready meal products in 4 categories including (1) Chilled Food for convenience store (2) Frozen Food for supermarket/hypermarket (3) Food Service/Horeca and (4) Exporting Products with over 100 items including gyoza, sandwich, crab stick, ramen, salmon, Saba, soup/sauce as well as cake and bakery.
For consumers and public, OISHI has prepared delectable promotional deals at great value with quality products from the OISHI Group on special offers, including 2 packs of frozen OISHI Gyoza with fillings such as pork / chicken / prawn for 110 THB, 2 packs of OISHI Trendy Ready Meal “Ramen” for 120 THB, 3 packs of OISHI Kani “Alaska Crab Stick” for 140 THB, etc. Special!!! Free 1 OISHI Lucky Box with any 200 THB purchase of OISHI products on the retail day of Saturday 2 June 2018 from 10:00 – 22:00 at OISHI Booth, Challenger Hall 5, Impact Arena Exhibition & Convention Center (Muang Thong Thani).
OISHI Honoured with Thailand’s Most Admired Brand 2018 for the 7th Consecutive Year
Mrs. Nongnuch Buranasetkul, President and CEO of OISHI Group Public Company Limited, received the "Thailand's Most Admired Brand 2018" award from Mr. Parames Rachjaibun, Chairman Emeritus of the Advertising Association of Thailand and also the Advisory Chairman of the BrandAge magazine. It is indeed reinforced leadership as the most trusted brand for the 7th consecutive years in ready-to-drink tea category. The event was organized by BrandAge magazine at Sasin Graduate Institute of Business Administration of Chulalongkorn University.
OISHI Honoured with Superbrands Thailand 2017 at the 3rd Consecutive Year
Mrs.Nongnuch Buranasetkul, President and CEO of OISHI Group Public Company Limited, received the "Superbrands Thailand 2017" award with excellence in branding and trusted brand for the third consecutive year which was presented by Mr. Mike English, Managing Director, Superbrands Organization and Mr.Preecha Kaenprom, Director of Superbrands Thailand, at Siam Paragon recently.
OISHI honoured at Thailand Top Company Awards 2018
OISHI honoured at Thailand Top Company Awards 2018
OISHI received "Thailand Top Company Awards 2018" as professor emeritus Kasem Wattanachai M.D., President of the Thailand Business Company of the Year, organized by ARIP Public Company Limited and the University of the Thai Chamber of Commerce, presented "Thailand Top Company Awards 2018" to Nongnuch Buranasetkul, President and CEO of OISHI Group Public Company Limited as a successful company. It has the potential to operate on good corporate governance and excellency within the food and beverage industry category at Dusit Thani.
Jesdakorn Ghosh, Senior Vice President, OISHI Group Public Company Limited launched summer campaign of the year "OISHI O-Tung-Ku U-Leuk-Dai" campaign. OISHI gives you the chance to choose your own prizes worth 60 millions baht, with 'Pek Palitchoke Ayanaputra' and 'Oat Pramote Pathan', including 'Kris', 'Singto', and 'Off', the hottest stars from the Sotus series; ending with the mini concert by 'Pek and Oat' in front of Hard Rock Café, Siam Square.
OISHI Group Public Company Limited held the 2018 Annual General Meeting of Shareholders with Prasit Kovilaikool, Chairman of the Board of Directors along with The Chairman of the meeting with Thapana Sirivadhanabhakdi, Vice Chairman of the Board of Directors, Nongnuch Buranasetkul, President & CEO of OISHI Group Public Company Limited. Attended at The Athenee Hotel, Bangkok recently.
Nongnuch Buranasetkul President and Chief Executive Officer, OISHI Group Public Company Limited, recently hosted the conference to announce 2017 annual performance report and reveal company’s business direction in 2018. Paisarn Aowsathaporn, Jesdakorn Ghosh, and Kotchakorn Attarangsan also presented at the conference, at Hotel Hilton Niseko Village, Japan.