HOU YUU launches a new concept branch at the QSNCC Showcasing authentic Japanese food and Japanese specialties - Gozen and Kaiseki aimed at meeting the needs of people who love traditional Japanese food OISHI, King of Japanese food, continues to expand branches along with the development and creation of products and services. Recently, the company has launched a new concept branch of HOU YUU at the Queen Sirikit National Convention Center, offering a superb experience through the aesthetics of Japanese cuisine. The Japanese restaurant offers a wide variety of authentic Japanese cuisine and Japanese specialties - Gozen and Kaiseki set menus specially created for lovers of authentic Japanese cuisine. We (OISHI) continue to create opportunities for growth through aggressive marketing strategies all around. Mrs. Nongnuch Buranasetkul, President of OISHI Group Public Company Limited, revealed that now, people are returning to their normal lives outside - eating, drinking and socializing, after the epidemic has eased and the domestic economy tends to recover. We (OISHI) continue to create opportunities for growth through aggressive marketing strategies all around. One of them is the continuous expansion of service areas and branches along with the development and creation of products/services to cover and reach new consumer bases. “Recently, the company has launched “HOU YUU”, a new concept branch, at the Queen Sirikit National Convention Center (which is the 4th branch), highlighting the quality of carefully selected ingredients and the taste of food according to high standards of Japanese food. They are presented through authentic Japanese dishes such as sushi, sashimi, donburi, udon/ramen, etc., with a la carte service at reasonable prices. There is also a menu that has been developed and created especially, such as a special Japanese set - Gozen set menu and a Kaiseki set menu (exclusive for HOU YUU - Queen Sirikit branch only) to meet the needs of people who love authentic Japanese food and are delicate in eating.” Mrs. Nongnuch added. In this regard, "HOU YUU", a new concept branch at the Queen Sirikit National Convention Center, has been developed and upgraded to a unique service standard, under 4 strategies, consisting of: (1) Ambiance : Distinctive with decoration and atmosphere that simulates a Japanese rock garden, open and airy, pleasant to sit and enjoy eating. (2) Ingredients : Choose only natural ingredients High quality and special selection. (3) Menu Options : Offer a complete menu and variety to meet all needs, and (4) Cuisine & Presentation : The flavors are carefully prepared and served according to authentic Japanese cuisine. “HOU YUU”, a new concept branch at the Queen Sirikit National Convention Center, is ready to deliver a superb experience through the aesthetics of Japanese food created with high-quality natural ingredients, delivered directly from the famous Japanese fish market*, and meticulously prepared by expert chefs for the perfection of flavor and raw materials and served exquisitely to give the best taste of authentic Japanese cuisine. It is presented through a full and varied menu of authentic Japanese dishes, from sushi, sashimi, donburi, udon/ramen, etc. to Japanese specialties - Gozen Set Menu and Kaiseki Set Menu, more than 100 items in total. • Authentic Japanese Cuisine : Offers authentic Japanese dishes and popular menus such as sushi, sashimi, donburi (or rice bowls), udon/ramen, etc., with a la carte service at reasonable and accessible prices. • Gozen (set menu) : Premium Japanese Set Menu Complete with authentic Japanese food served as a set in a wooden box, which consists of appetizer, main course (usually meat, beef/pork/fish) served with hot Japanese rice, soup, salad and dessert/fruit. • Kaiseki (course menu) : A variety of premium Japanese courses featuring authentic Japanese dishes created with famous seasonal ingredients and meticulously prepared and served step by step sequentially. It starts with an appetizer course, followed by a main course (usually various meats) served with hot Japanese rice and a variety of side dishes and ends with dessert/fruit course. This course must be ordered in advance only or at least 1 day. Invite you to experience the best through a full and varied menu of authentic Japanese dishes, to special Japanese food - Gozen set menu and Kaiseki set menu, available now at "HOU YUU", a new concept branch at the Queen Sirikit National Convention Center (G floor). The restaurant is open daily from 10:00 a.m. - 9:00 p.m. For more information or reservations, call 09-7212-6119.