Corporate Consumer Responsibility
OISHI cares and values consumers by creating products and services that are in good quality and worthwhile. This includes providing safe service, educating and providing accurate information, as well as having customer service representatives to take care of customers when problems arise. All of these are to build consumer confidence.
The details are as follows:
1. Safe Service
Due to the situation of the COVID-19 pandemic that continues through 2022, which became concerns for customers, OISHI has adjusted the model of services to suit the situation to create confidence and safety for customers and OISHI’s employees as follows:
• Health checks for all employees before starting work and arrange for all employees to be tested for COVID-19.
• All employees are required to wear masks and gloves while performing their work and clean their hands for at least every 30 minutes. As for the cashiers, they spray alcohol on their hands every time after receiving the change.
• Screening customers in front of the restaurant by measuring their temperature before entering the store for service.
• Providing alcohol to wash hands for customers at the entrance-exit points and various areas in the restaurant.
• Arranging seats to have a distance of at least 1-2 meters between people.
• Products and raw materials that come into the restaurants are sterilized before they are stored.
• Central equipment available at the counter is replaced every hour, and strict measures are in place for cleaning utensils and equipment.
• Cleaning tables, chairs and other equipment with disinfectant every time after customers finish using the service.
• Cleaning floors, hallways and counters in the restaurant with disinfectant cleaners.
• Creating a contactless food ordering system (QR Order) by scanning the QR code from the staff or the table with a smartphone. Customers can choose to see the menu displayed on their phone and press order. The system will then send the list to the kitchen to prepare the food items according to the information received.
• Contactless Payment is an alternative way to pay for both dine-in and home delivery by scanning a QR code that appears on the statement, which shows the amount of money to be paid immediately upon completion of the scan. This is to facilitate customers and increase efficiency in making transactions for merchants as well as helping to reduce cash management and shorten transaction times.
2. Quality and Worthwhileness of Products and Services
Both OISHI’s Beverage and Food Factories have received the production standards and quality control standards, such as ISO9001: 2015, ISO14001: 2015, ISO22000: 2018, FSSC22000, GHPs, HACCP , Global Standard for Food Safety. These standards are in line with OISHI’s production process objective to be clean, safe and standardized.
OISHI Restaurant focuses on the quality of food that is fresh, clean, safe and worthwhile for consumers in terms of quality, quantity and price, to provide consumers with the highest satisfaction. It offers
food both in buffet style with a wide variety of food choices for unlimited amount at reasonable prices and a la carte service that caters to different needs of customers. As for ready-to-cook and ready-to-eat food products, OISHI EATO, and OISHI Green Tea beverages, they have been carefully selected raw materials and good packaging to produce quality, clean and safe products, as well as continually developing and maintaining product quality. Consumers can therefore trust and believe in the quality of OISHI products that are truly worth the price.
o Providing Modern and Convenient Services
- Increase access to customers and facilitate with OISHI Food Truck : Mobile food trucks that combine different brands in the OISHI group to reach customers more easily, conveniently, quickly and move according to the changing situation. OISHI Food Truck stops for service at various points in Bangkok, its vicinity, and major provinces. There are a variety of menu items such as salmon bento set, mackerel rice, fried gyoza, etc.
- Launched "OISHI BIZTORO", an easy delicious alternative in modern Japanese style, responding to customers in terms of price and value to places that are easier to access and more convenient, such as gas stations and community malls. Under the concept “An easy delicious alternative in modern Japanese style”, OISHI BIZTORO serves new generations who want convenience, delicious, and quick meals and most importantly, offer a variety of menus at affordable prices and can be eaten often.
o Develop and expand sales channels for home delivery
- Add an online food ordering system WWW.OISHIDELIVERY.COM to make it more convenient to order food from Japanese restaurants in the OISHI chain, including OISHI Grand, OISHI Eaterium, OISHI Buffet, Nikuya, Shabushi, Hou Yuu, OISHI Ramen, Kakashi and OISHI Kitchen.
- The online food ordering system has been made in conjunction with WWW.SHOPTEENEE.COM, an online product and food distribution website of the ThaiBev food business group to increase distribution channels of products, as well as food and beverages under the OISHI group through this channel.
- Japanese restaurants in the OISHI chain join forces with Shopee Food, a food delivery application, as an additional alternative to previously opened business partners, to provide food ordering services for the group’s Japanese restaurants, namely OISHI Grand, OISHI Eaterium, OISHI Buffet, OISHI Ramen, Kakashi, Hou Yuu and OISHI Kitchen.
- Adding premium Japanese food delivery formats and channels to facilitate and meet the needs of customers who like a variety of premium Japanese menus, emphasizing serving in a full course, both savory and sweet, and with many price levels to choose from. Customers can order from OISHI Grand and OISHI Eaterium via the Hungry Hub website and application.
3. Labeling of Products and Services
OISHI products will have information on the product label or on the packaging in accordance with
international standards and criteria set by the Office of the Consumer Protection Board (OCPB) in order to
provide consumers with accurate information, as well as showing the mark to consumers to be aware of the
quality and safety standard certification for decision making in purchasing products. It also provides other useful information to customers such as nutrient and nutritional information through Guideline Daily Amounts (GDA) labeling, Nutrition Table, Nutrient Benefits, and the Healthier Choice Logo. Products that received Healthier Choice Logo are included: OISHI Gold, OISHI Green Tea Original Flavor, OISHI Green Tea Genmai Flavor, OISHI Green Tea Plus C Orange Flavor with Nata De Coco, OISHI Green Tea Watermelon Flavor, OISHI Green Tea Apple Honey Flavor No Sugar and OISHI Chakulza Kyoho Grape Flavor.
4. Marketing Communications and Customer Privacy
OISHI Food Business Group cooperates with CMKL University, a university formed by a collaboration between Carnegie Mellon University (CMU) and King Mongkut's Institute of Technology Ladkrabang, to develop a system for grouping customers who are members of BevFood from using real services in every channel to analyze and create sales strategies to satisfy the target group in each group. The main objective is to maintain the existing customer base and expand the base to create new customers through the delivery of privileges with personalized marketing strategies through the form of displaying messages on the customer's mobile phone (Push Notification) to members of the BevFood application and/or e-Coupon. The special privileges can be sent to all member bases or to specific individuals/groups that match the target group of each marketing promotion, along with setting rights and usage periods, according to the consent of customers. There is also a system to monitor the acceptance of promotional activities in order to analyze data to develop various activities in order to achieve higher utilization rates and satisfaction. At the same time, there is a centralized database system to support the Personal Data Protection Act-PDPA where customer information will be kept confidential and not disclosed to outsiders and unrelated persons, and do not use the customer's personal information in a way that is inappropriate or not beneficial to the consumer.
In addition, customers participating in activities with OISHI Green Tea through the OISHI Club application that collect points to win various prizes, will also receive the protection of personal information as well according to the law.
5. Satisfaction Surveys and Receiving Feedback from Customers
On the label of OISHI Green Tea products contain call center number for any complaints/suggestions and further information of the products. The company’s website and social media channel also specified on the label as well.
OISHI has created a QR Survey at the end of restaurant receipts to collect information about customers who leave comments, suggestions and feedback. If there is any problem that the customer scores lower than the specified standard, there will be an email informing the service shop immediately to fix the problem and notify the operation to be completed within the period specified in each topic. Every opinion is therefore an important source of information that will be analyzed, screened, in order to develop, improve and help the organization to respond to customer needs faster and more efficiently. The company's sustainability goals are stated to continue to monitor and review customer satisfaction on an annual basis, surveying through sales operations on a monthly basis to ensure that it maintains a customer satisfaction score of more than 90 percent.